On-Way Relationships Never Last

One-way relationships never last. If you only look at your benefits and ignore other people’s interest you will never go very far. If you fail to consider your partner’s wish and wants, it is just a question of time till he/she gets tired of being neglected, become frustrated and walks away. That will be the end of your relationship.
It is the exact same thing between a business owner and his employees and customers. A one-way business relationship would be an owner who just look at his profit, and ignore his employees’ needs and customers’ expectations. The employees and the customers will soon feel they are being neglected, ignored and can get better somewhere else. Employees have needs too.

A person can’t just go to work in exchange for a meager paycheck. They need to fulfill their lives and be happy at work. If this is all an employer has to offer and nothing else, not only the employee won’t be motivated to do a great job, but your customers will suffer from that. Offering a paycheck in exchange for work is easy to do. Don’t expect employees to go out of their way to delight a customer when all you do is giving them a paycheck.

It is basically the same thing between a business owner and his customers. If you cannot satisfy your employees, you won’t be able to satisfy your customers. You haven’t learned to give and be generous to others. You sole interest is your pocket book. You see relationships one-way, YOUR WAY. You are a taker, not a giver. It’s easy to figure out, your employees do and customers as well.

If you want to succeed in any relationship you must put other people's interest before yours. If you don’t, your success will only be “ephemere”. Once you learn how to take care of your employees and you truly care about their well being, then everybody around you will do the same. You lead by example. The employees will go out of their way to delight the customers.
The customers will feel great about doing business with you, and will come back. They will talk about how amazing you are to their family, friends and co-workers. That is the only way you can create customer loyalty.

I have learned that your attitude remains the same. You are who you are. If you are cheap to your employees, you are cheap to your customers. If you mistreat your employees and fail to make them happy, you do the same to your customers. If you believe you will succeed with that type of mentality, you live in “lala land”. There is no way you can survive in your industry in such a competitive environment.

With the power of social media people go to their Facebook, Twitter, Yelp accounts can rave and rant about their experiences. Customers will come once, but if you do not WOW them, they will find a better place where they feel they are valued, respected, treasured, loved, and where they get more for their money.