How to Turn a First Time Customer into a Lifetime Customer

In a competitive environment your customers have a lot of choices. They have a lot of choices. If they have a bad experience with your business they will go somewhere else without hesitation. They will leave, and vow to never come back. They will also share with others their inconvenience, and bad experience. News will travel very fast. 


According to Harris Interactive, 86% of people say they've stopped doing business with a company because of just one bad customer service experience (up from 69% in 2007). And, perhaps more stunningly, 91% of those unhappy customers will not willingly do business with your organization again...ever. 


More than ever your company must take the right step to train your employees as you only have one chance to make a first great impression when new clients show up at the door. If you fail to impress them the first time, you give them the choice to do business with your competition. You must give them reasons to be loyal to your brand. Your employees, front line staff, customer service must be trained to delight the customer, and to go above and beyond clients’ expectations. How many of your first time remember how you made them feel?