Word-of-Mouth is Still your Best Source for Increased Business

According to recent consumer polls, a customer’s choice of restaurant is primarily due to word-of-mouth  referrals from previously satisfied clients within their family, friends or social network.  When a satisfied customer visits a restaurant of choice and has a great dining experience (food + atmosphere + amazing service), the referral from them to their friends, co-workers, family members and social networking groups reaches a lot further than any advertising campaign could possibly reach.  

This is why it is so important for restaurants to nurture and maintain unique relationships with their customer base.  When a restaurant stays in touch with its own customer base, customers feel more attached to the establishment.  It is also important to always acknowledge the clients when they come in and to emphasize on the farewell when they leave. Today you can say goodbye to the old inefficient and costly way to market your business using newspapers. It never really worked anyway.

 

When you nurture your relationships like any salesman would do by following up and staying in touch customers will likewise communicate with their friends, relatives, and co-workers about how delighted they were with the service and food quality offered.  They will also communicate just as quickly with that same extended network when they are unhappy with your establishment. 

Keeping great word-of-mouth referrals going is important, and there is no better way to do this than to give your customers a reason to spread the word about your restaurant.  Feel free to encourage your customers to spread the word about the great food. superb service and unique atmosphere your restaurant offers.  You can be sure that once they are satisfied with your food and services, they will certainly tell their friends about it.