Pinterest has emerged as a social platform to watch as more businesses jump on board. It lets users organize pictures they find on the web by creating pinboards then “pinning” items onto boards of each corresponding category. You can even make comments and re-pin pictures.
My first thought upon learning about businesses trying Pinterest was that it’s a perfect platform for hotels and restaurants since you can show amenities, features on your hotel, market your hotel, prices, deals etc...
A restaurant can display new dishes, deals, happy hours, cocktails, new wines etc...
Pinterest for Hotels
Like destinations, hotels and resorts can also showcase their various offerings through Pinterest, via creating boards for topics like in-house dining options, amenities, spa services, meeting space and weddings.
Four Seasons hotel in Austin has created boards for the city itself, weddings, adventures, day trips, travel tips and tools and more, allowing their potential visitors to evaluate what features they would want to include in an upcoming vacation.
Another angle hotels could utilize is targeting a specific niche. The Ritz-Carlton Chicago made a Pinterest page specifically geared toward the wedding market.
Pinterest for Restaurants
Restaurants can create pinboards of various categories (food, wine, events, cocktails, etc.), similar to the way they might with Facebook.
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