One of the realities of social media feedback from your customers is the fact that they can leave harsh criticism about their bad experience. It would certainly feel much better if you could avoid receiving that nasty feedback in an open forum.
It’s much better to have your customers voice their complaints to you directly rather than voice their anger via social media. So, one way to avoid your customers to use social media feedback to voice their dissatisfaction is to allow them to reach you any other way.
Why should customers address issues to you indirectly via Twitter, Facebook, Yelp or their blogs when they can use email, an toll-free number, or a feedback form on your website and know that it will be answered, immediately, with more efficiency and with empathy? With the ease off access( 24-hour a day) to social media, make sure that the first impulse of customers is to reach you any other way and anytime of the day so you can resolve their issues.
No comments:
Post a Comment