The problem is that when most of them get serious about creating more sales, they focus on attracting NEW business and ignore the single greatest asset they have, their EXISTING customers.
99% of the most profitable and outstanding restaurants we work with have the following characteristics:
1. They are in a local market where there are a sufficient number of people who enjoy what they are offering (great food and great service.
2. They have differentiated their restaurant from the competition.
3. Their primary marketing focus is on encouraging more repeat visits from their existing clients.
4. They don't spend much, if any, money on traditional advertising.
To get more repeat business these restaurant owners use birthday clubs, customer newsletters, loyalty programs and other low cost marketing activities. They also, without exception, have a near fanatical commitment to consistently creating quality dining experiences for their guests.
Andre Plessis
Hospitality Consultant
Tel: 310-266-9463
email: AndrePlessis@gmail.com
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