Tuesday, July 31, 2012

How to be a Leading Organization in Your Industry


When restaurant owners complain about how low their profit is I remind them how lucky they are. When you are Microsoft, Apple, Facebook, GE, 3M, Johnson & Johnson you cannot pay your employees minimum wage. You have to pay them much more, so you can attract and retain the best in your industry. This is the only way you can sustain the intense competition that can knock you out at anytime. Then those leading organizations have to pay their employees sick days, vacation, health insurance and retirement. I am not even talking about ongoing training and education.

In the restaurant industry, owners just pay THE MINIMUM WAGE, and patrons help them pay their workers by leaving tips. In fact patrons pay restaurant employees more than the owners do. Most restaurant do not pay any benefits to their workers, so when the Supreme Court Supreme Court declared the health care law constitutional, I told my clients that they should not be alarmed by the Obamacare, but instead should be happy that they will finally be able to do something great for their employees, who have been working so hard to make their success happen.

Isn't it time some companies give back to their employees? When you understand hospitality and great customer service, which most don't, you realize that you have to give to the guests in order to receive. Employers should be leading and showing their employees HOW TO GIVE TO RECEIVE. There is no other way if you want to survive in a competitive environment that is constantly evolving. How can you retain the best employees in your industry when all you have to offer is a meager paycheck? Anyone can offer a paycheck, nothing challenging or great when all you do is offer the minimum wage to your employees, whom you require to work hard. Do more for your employees, and they'll surpass your expectations. The less you offer them, the less they'll accomplish. The less you care, the less they care. The more you do for them, the more they'll accomplish. It's no secret that the customers will feel the benefit as well.

If you want to be successful, do what the leading organizations do in this country; TAKE CARE OF YOUR EMPLOYEES, AND THEY'LL TAKE CARE OF YOUR CLIENTS. That is exactly what great organizations such as DISNEY do. If you want to understand why Disney makes over $40 billion in annual revenue, just study what they do and how they do it. If you don't, YOU WON'T SURVIVE. Social media will knock you down.



Andre Plessis

Customer Service Expert

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