Thursday, May 17, 2012

Most Restaurant-Goers Rely on Online Reviews

In the digital age, finding a great meal is only a few clicks away. Food review sites and apps like Yelp and Foodspotting make eating out very easy for you. All you need is check online for a restaurant reviews.

Before setting foot outside, about 45% of consumers have already chosen where to eat with the help of an online dining guide. Online reviews are a huge decider of what’s for dinner, 57% of patrons rely on them.
Even more interesting is that despite the rise of online food directories such as Urbanspoon or Menupages, 41% of consumers still wine and dine at a particular restaurant after receiving a promotional email.
The National Restaurant Association drew up the infographic below showcasing how technology is changing the food industry. Plus, check out the kinds of technology consumers are expecting to see in restaurants.

What is your opinion?

Andre Plessis
Hospitality/restaurant Consultant
AP Consulting
tel: 310-266-9463

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