Do you watch all those reality shows on TV. America's Got Talent, American Idol, America's Next Top Model, So You Think You Can Dance, The X Factor etc.
The goal of those shows is to uncover talents, guide them through the process, educate and coach them, so they develop their talent and hopefully they will have terrific new career. Those young talents are full of hope and are surrounded with professionals who have their true interest at heart.
Obviously those TV shows have gained a huge audience as America enjoys witnessing and following the birth of new talents. It is inspiring. TV shows are not the only one who chase talents. Other amazing and successful companies also seek talented individuals, so they stay at the forefront of their industry. That includes Apple, Microsoft, Google, Facebook, Amazon, Intel, Sony, Samsung etc.
It definitely makes sense for companies to recruit talents as the more you have, the more successful you will be. Those TV shows and companies are the perfect proof that talent means money, and long term success. But how come restaurants in Los Angeles are not interested in recruiting talented individuals?
I have worked in the restaurant industry for almost two decades and I have never encountered a restaurant seeking talented employees. To find workers restaurant owners post ads on Craigslist and basically recruit just anyone and pay them the minimum wage. Most restaurants struggle as the competition is intense. Restaurants open everyday, so although a restaurant is doing well for the first few years it does not guarantee long term-success.
The only way to build a lasting business is to recruit talented, passionate people and give them a chance. Restaurants must care about their employees if they want the workers to care about the customers. You lead by example. Show them you care and they'll care for your guests. Pay them the minimum wage, do not offer them any training, nor education and they'll be quickly as uninterested about their job as you are about their career. You have to give, if you want to receive.
Workers expect a company that cares about them and they'll give you their best. The problem is that most restaurant owners are only interested in their own pocketbook. They spend their day to nickle and dime, paying their workers the least, and giving them the least. Yes controlling cost is great, but it is just one piece of the puzzle. Saving has never created long-term success.
So why don't more restaurant owners in Los Angeles do not try to recruit talents?
Andre Plessis
Restaurant & Hospitality
AP Consulting
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